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Research on the Adoption of Consumer Internet Financial Products

Jianfeng Huang
Vol. 2, No. 12, pp. 185-190, 2022 DOI: 10.54691/fhss.v2i12.3253 December 21, 2022
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Abstract.The increase of per capita disposable income makes personal financial management urgent, and Internet financial products show great development potential. Based on the perspective of consumers, this paper selects Bengbu City to conduct a field survey to empirically study the influencing factors of consumers' willingness to adopt Internet financial products in Bengbu City. Basic statistical analysis, factor analysis and other methods are used for data analysis, and corresponding conclusions and suggestions are drawn.
Keywords. Internet Financial Products; Adoption Intention; Influence Factor.
APA Citation Jianfeng Huang (2022). Research on the Adoption of Consumer Internet Financial Products. Frontiers in Humanities and Social Sciences, 2(12), 185-190. https://doi.org/10.54691/fhss.v2i12.3253

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