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A Summary of the Enlightenment of Short Videos in Intercultural Communication

Zexia Zheng
Vol. 2, No. 8, pp. 12-15, 2022 DOI: 10.54691/fhss.v2i8.1652 August 20, 2022
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Abstract.As a short video creator, Li Ziqi has become popular on various online platforms in recent years. Her short videos attract the attention of tens of millions of fans, thus trigger the "Li Ziqi Phenomenon". Those videos take Chinese traditional culture as its core to tell Chinese stories well in intercultural communication, and forms a new research field. This paper would make a preliminary review and evaluation of the intercultural communication of Li Ziqi's videos, and systematically combs the phenomenon and ways of intercultural communication, in order to provide a useful reference for the international dissemination of excellent Chinese traditional culture.
Keywords. Intercultural Communication; Li Ziqi; Short Videos; Traditional Culture.
APA Citation Zexia Zheng (2022). A Summary of the Enlightenment of Short Videos in Intercultural Communication. Frontiers in Humanities and Social Sciences, 2(8), 12-15. https://doi.org/10.54691/fhss.v2i8.1652

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