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Beyond Event-Night Success: Value Transmission through Sport and Entertainment Venue Systems

Xuanhe Piao
Vol. 6, No. 10, pp. 107-117, 2026 DOI: 10.54691/5g125836 October 19, 2026
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Abstract.Sport competitions, concerts and other large-scale live events can attract audiences and activate major venues, but venue-system success alone says little about how event-related activity and hosting resources extend beyond the event night or what remains afterwards. This paper develops a conceptual framework that treats the venue as part of a venue system through which temporary event demand is programmed, coordinated and delivered. The breadth of value transmission comprises two analytically distinct routes: attendee-side transmission through the attendee journey and delivery-side transmission through the event-delivery network. Because the routes arise from different management decisions, neither provides a valid proxy for the other on its own. The framework also distinguishes breadth from durability. Reusable event-hosting capability depends not on event frequency alone, but on continuity in relationships, routines and knowledge and on their mobilisation in subsequent delivery. Three propositions are advanced. Macao's integrated-resort venue systems illustrate why attendance and attendee movement provide only partial evidence of how venue-system value extends beyond an event.
Keywords. Sport event management; live entertainment; venue systems; event leveraging; event legacy; value transmission.
APA Citation Xuanhe Piao (2026). Beyond Event-Night Success: Value Transmission through Sport and Entertainment Venue Systems. Frontiers in Humanities and Social Sciences, 6(10), 107-117. https://doi.org/10.54691/5g125836

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